We develop and present new ways to align the live mediation of classical music to younger generations through contemporary means.
Research Activities
The foundation conducts academic research inspired by the contemporary, multimedia, and multisensory performance practices found in other art forms, in sports, and in the event industry.
The foundation develops and presents contemporary concert formats tailored especially to younger generations, exploring new and modern approaches to live presentations of primarily classical music.
Currently, no specific projects are planned.
Campaigns
The foundation aims to raise awareness of the positive effects of classical music through targeted communication campaigns, particularly among younger audiences.
